Thursday Jan 29, 2026

56. 3 Year Anniversary Special

This episode marks three years since purchasing Maiden Coffee Roasters.

To celebrate the anniversary, Alyssa and I sat down and looked back—not just at the past year, but at how our thinking, stress, and leadership have evolved since year one. Last year’s anniversary episode became our best-performing episode to date, so we decided to revisit the format and go deeper.

In this conversation, Alyssa asks me questions such as:

  • What I believed in year one that I’ve completely changed my mind about by year three

  • What the Maiden brand actually stands for today

  • How our stressors have changed from survival mode to sustainability

  • Which habits and mindsets have proven most critical for long-term growth

This episode isn’t about overnight success or shortcuts. It’s an honest look at what changes when a business moves from excitement to responsibility—and what it takes to build something that can last.

If you’re an entrepreneur, small business owner, or creative trying to think long-term instead of just “getting through the week,” this one’s for you.

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John Wilt

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