Monday Dec 15, 2025

54. What 3 Years in Coffee Taught Me

On today’s episode of the Actually Good Coffee Podcast, John breaks down the three biggest lessons he learned during his third year owning a coffee roasting business — a year that forced a complete reset.

Between historically high coffee prices, becoming a first-time parent, and the unsustainable grind culture glorified by entrepreneurs, year three exposed what really matters when you want to build a business that lasts.

In this episode, John covers:

  • How to become more effective with your time without working more hours

  • Why standard operating procedures are the difference between freedom and burnout

  • How adopting an always-learning mindset keeps you from stagnating as a business owner

This was the year the 100-hour workweek mentality stopped making sense — and a healthier, more sustainable relationship with work took its place.

John also covers last years lessons to see if they still hold up today.

Take a listen to that episode here: https://www.podbean.com/eas/pb-66ymy-17765ba

Today's episode is for you if:

  • You’re struggling with work-life balance

  • Your business feels stuck despite long hours

  • You want to challenge or fact-check John’s current outlook ;)

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John Wilt

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