40. How Nostalgia ties into Coffee

Nostalgia is one of the most powerful forces in the world—when used right, it can shape entire industries. While earning my Q-Grader certification in 2024, I realized how nostalgia plays a huge role in how we experience and grade coffee. Take Nintendo, for example—they’ve built one of the most loyal fanbases by tapping into the emotional connection people have with their past. But what if that same principle was applied to coffee? In this episode, I dive into the role of nostalgia in crafting a memorable cup and how it can shape the future of specialty coffee.

 

This is the final segment of a course initially featured on our online coffee community.

 

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