33. New Keurig Recycling Program

For the past few decades K-cups have been synonymous with convenience, simplicity, and unfortunately unnecessary waste. But with Keurig's new K-cycle program they look to finally put an end to this continuous criticism of their flagship product. Is this the answer everyones been looking for or is it just another failed attempt at becoming a part of the sustainability trend? Today I go over what exactly goes into this recycling initiative and whether or not it's here to stay.

 

Join my online coffee community (it's free): https://www.skool.com/reallygoodcoffeecommunity/about

 

Sources:

https://keurigkcycle.com/place-your-order#smPrice

https://www.keurigdrpepper.com/keurig-announces-k-cycle-at-home-recycling-program/

 https://www.keurig.com/hub/lifestyle/introducing-keurig-k-cycle-k-cup-pod-home-recycling-program